Develop relevant content on topics designed to reach the company’s target customers. Create, curate and manage all published content (image, video and text). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. Conduct online advocacy and open a stream for cross-promotions. Develop and expand community and influencer outreach efforts. Oversee design (i.e., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). Design, create and manage promotions and social ad campaigns. Manage efforts in building online reviews and reputation. Monitor online reviews and respond each time. Analyze key metrics and tweak strategy as needed. Compile reports for management showing results (ROI).
> POST NEW CONTENT > CHECK INDUSTRY MENTIONS > RESPOND TO COMMENTS AND MESSAGES > DAMAGE CONTROL > ANALYZE METRICS > WORK ON FUTURE POSTS OR UPDATES > REACH OUT TO YOUR FOLLOWERS > ENGAGE WITH NEW PEOPLE > CONNECT WITH INFLUENCERS > FOLLOW BACK > DISCOVER OTHER IMPORTANT SOCIAL MEDIA TASKS